MARKETING

Pizza Madness in Wallingford, CT

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Huge, Loud, Attention Grabbing ad that our department worked up for the paper today.  Make sure you get to this event.  $10 for a pizza tasting contest!  Door prizes, DJ…

If you went to the Wing or Burger battle… then you know what it is like… if you didn’t… make the trip, save the date.  It’s gonna be crusty!

NCAA Basketball Bracket Contest – MYRJ style.

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The Record-Journal is proud to introduce once again it’s annual Hoops Frenzy Contest.  The image above has the deets on how to join the contest and what is up for grabs in terms of prizes.  You can get the rest of the deets on our web page.

Sign up… it’s a good time.

Another neat thing the RJ team is introducing into our printed advertisements is the QR bar code. This code allows you to scan the printed symbol with your smart phone or electronic reader and it will launch you to the actual web page… saves you from having to type in the URL.

The QR codes have been around since 1994 but have become more mainstream in the last 5 years since the explosion of smart phone and devices have fallen into the hands of millions.

Give it a shot for yourself… hold your phone up to the screen and see if it launches… or you can try it from our newspaper today (page 9 in Sports).

Funky.

Aunt Clara is back

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We will be firing up the old Aunt Clara’s 30% off deals here at the Record-Journal again.  You can look for the pre-store to open sometime in mid April.  Tell your favorite local business or restaurant to get on board.  Help them, help you save 30%.

New items to feature this year could be additional coupon savings!  More too come.

Scrabble anyone?

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Our department is working on a print and online save the date advertisement for the annual ‘Scrabble Challenge’ run by the The Literacy Volunteers of Greater New Haven.

The event is being held on March 29, 2011 from 5:30 to 8 pm at the Four Points Sheraton in Meriden.

Check our website for more information in the days to come.  www.myrecordjournal.com